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Glossary

1.Ambigram

Something (such as an image of a written word or phrase) that is intended or able to be oriented in either of two ways for viewing or reading When flipped upside down, it can create the same image, or may form a new image entirely.

Examples-




2.Iteration


3.Rastar

Something that is made by pixels. An increase in its size will effect the pixels.



4.Vector

Something that is made of dots and lines. It is resolution independent.



5.ppi

pixels per inch

6.dpi

dots per inch

7.CMYK

Cyan, magenta, yellow. krypton



8. Vibe

The atmosphere of a place as communicated to and felt by others.

9. Extrusion

Extrusion is a process used to create objects of a fixed cross-sectional profile.

10. Inquiry

An act of asking for information

11. Material things

material culture, tools, weapons, utensils, machines, ornaments, art, buildings, monuments, written records, religious images, clothing

12. Non Material things

Nonmaterial culture is made up of ideas and thoughts, and includes things like laws and standards for behavior at a funeral. The seven components of nonmaterial culture are gestures, language, values, norms

13. Hue

A color or a shade


14. Symbolic-

used or seen to represent something

15. Cinematography-

the art, technique or science of filmmaking, which includes the process of shooting and the development of a film



16. Universal-

something that is connected with everyone in the world.

17. Association-

A connection between two things

18. Pantone-

a system for matching colours, used in specifying printing inks



19. Variations-

a change or difference in the amount or level of something

20. Swatches-

A small sample to demonstrate a larger piece.



21. Saturation-

Colour saturation refers to the intensity of colour in an image.



22. Complementary Colors-

Colors that are opposite to each other in the color wheel.



23. Interviewer

One who conducts the interview and obtains information by asking series of question based on an objective.

24. Interviewee

They are the people whose interview is being taken. They provide data to analyz


25. Depth

the quality of being intense or extreme.

26. Taper

diminish or reduce in thickness towards one end



27. Beveling

change a square edge on an object) to a sloping one.



28. Extrude

thrust or force out.

29. Visual Language

Visual language is a system that communicates through visual elements.

30. Context

the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood.

31. Sub-text

an underlying and often distinct theme in a piece of writing or conversation.

32. Ergonomic Study

the study of people in their working environment. More specifically, an ergonomist (pronounced like economist) designs or modifies the work to fit the worker, not the other way around.



33. Semi-structured interview

A semi-structured interview is a data collection method that relies on asking questions within a predetermined thematic framework. However, the questions are not set in order or in phrasing.

34. Inference

a conclusion reached on the basis of evidence and reasoning.

35. Juxtapositions

the fact of two things being seen or placed close together with contrasting effect



36. Intuition

the ability to understand something instinctively, without the need for conscious reasoning.

37. TANGIBLE

something which can be touched and seen.

38. Intangible

something which cannot be touched and seen.




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